Related Links
|
 |
Broadspire News
KEMPER SERVICES UNVEILS NEW NAME: BROADSPIRE
New Corporate Identity Signifies Independence, Reliability, Vision, Leadership
LONG GROVE, Ill. (Oct. 15, 2003) - Kemper Services, a Platinum Equity company, today
unveiled its new name and corporate identity: Broadspire, a leading provider of casualty and disability claims management and risk and safety consulting services to enterprise customers in North America.
"This is a very important milestone that signifies our transformation into a fully independent
service provider," said Patricia A. Drago, president and chief executive officer of Broadspire.
"It's a new beginning, built on a very strong foundation," Ms. Drago said. "Our mission has not
changed. We are dedicated to providing the same flexible, high-performance solutions and quality
customer service that have long defined our company."
Broadspire provides a variety of management services for workers' compensation, auto liability
and general liability claims. It also provides an array of disability, Family and Medical Leave Act, and absence management services, as well as integrated return to work programs.
The new name was announced to employees and customers today, kicking off a re-branding
campaign that will continue this fall and includes advertising and a new Web site,
www.choosebroadspire.com.
Platinum Equity, LLC, purchased the service business in July from Lumbermens Mutual Casualty
Co., and launched a comprehensive transition program to carve out the business and develop it as a standalone company.
Establishing a strong corporate identity is vital to sustaining the new company's momentum, said
Rob Joubran, chief operating officer for Platinum Equity.
"We understand the importance of a strong brand, and more importantly the underlying business
values that bring the brand to life," Mr. Joubran said. "In this case, 'Broadspire' will be defined by the fundamental values that attracted Platinum to this business in the first place - the quality and commitment of its employees, products and services."
The name Broadspire was chosen to reflect the company's defining characteristics. From
interviews with employees, three key themes emerged:
- The company's heritage as an industry leader in service quality;
- The breadth of its product and service offerings;
- Its customer-focused vision for the future.
The Broadspire name evokes the breadth and quality of service that are the company's
foundation, and the long-range vision that informs its aspiration for growth as a market leader.
"Broadspire will continue developing comprehensive solutions for enterprise customers, Ms.
Drago said. The company will continue to offer its services on an unbundled basis, while also considering ways to better integrate a broad variety of products and services. Our goal is to offer comprehensive, coordinated products and services that help our customers not only prevent and manage loss, but also save money on casualty, disability and safety programs."
Steve Zollo, senior vice president of portfolio operations for Platinum Equity, said the launch of
the new corporate identity marks an important new phase in the company's transition.
"We are very pleased with the company's progress so far, and the rebranding provides a whole
new opportunity to define Broadspire and the fundamental value it provides to customers," Mr. Zollo said.
About Broadspire
Broadspire (www.choosebroadspire.com) offers the broadest array of absence management services in the industry. Those services include risk and safety consulting; workers' compensation, auto liability, general liability, and short- and long-term disability claim management services; Family and Medical Leave Act administration; and total absence management programs. Broadspire creates customized solutions designed to increase employee productivity and contain costs.
About Platinum Equity
Platinum Equity (www.platinumequity.com) is a global M&A&O firm specialized in the merger, acquisition and operation of mission-critical services and solutions companies. Since its founding in 1995, the company has completed over 40 transactions, building a portfolio of 19 market-leading companies with 18,000+ employees, more than 600,000 customer sites and revenues approaching $4 billion. In 2002 Platinum Equity was named the 44th largest private company by Forbes.
Contact
Stephanie Zercher, vice president of marketing
954-693-1110
Stephanie.zercher@choosebroadspire.com |
|
|
How Can We Help?