Corporate Leadership

KEN MARTINO
PRESIDENT AND CHIEF EXECUTIVE OFFICER

Ken Martino has over 30 years of industry experience, including senior leadership roles with top third-party administration and property casualty companies.

He joined Broadspire in 2007 and assumed the role as President and Chief Executive Officer in 2008. Before joining Broadspire, Martino spent nine years with Specialty Risk Services, where he served in a number of roles including Chief Financial Officer and Senior Vice President – Account Management. Prior to that, he provided risk management consulting services to a number of Fortune 500, insurance and managed care companies with Tillinghast – Towers Perrin. Martino began his career with Travelers Insurance Company, where he started as a claim professional and was ultimately named Senior Vice President of Travelers Medical Management Services Company.

Throughout his career, Martino has developed successful new business models and improved existing programs for RMIS, finance, product development and account management departments. These endeavors covered a wide range of areas including leading an initiative to design and implement the first carrier-based online risk management information system.

Martino earned a BS in Finance and MBA degree from the University of Connecticut. He also holds the CPCU designation from the Insurance Institute.

NEIL LENTINE
CHIEF OPERATING OFFICER, CLAIM AND CLIENT SERVICES

As Chief Operating Officer of Claim And Client Services for Broadspire, Neil Lentine is responsible for developing client service management strategies and monitoring team member and client relationships. Lentine joined Broadspire in 2000 after holding senior-level positions in claims and client services for Reliance National Insurance Company. Before that, he worked in claims management at AIG and Liberty Mutual.

Lentine started his 24-year career in the insurance industry in 1985 after receiving a bachelor’s degree in political science from Rider University in Lawrenceville, New Jersey.

ANNETTE SANCHEZ
CHIEF MARKETING OFFICER

As chief marketing officer for Broadspire, Annette Sanchez oversees claims administration and medical management sales and marketing initiatives. Her 25-year career in the insurance and TPA industries includes a variety of executive positions in sales, product development and operations. Under her leadership, sales organizations have produced strong revenue growth and award-winning marketing campaigns.

Her overall experience includes national business development; leadership of national practice groups that focused on best practices, product development and vendor management; leadership of risk management, medical management and implementation teams; and strategic and operating plan development.

Before joining Broadspire in 2008, Sanchez was vice president of sales for Specialty Risk Services (SRS). She led an initiative to develop a sales training program and helped build the company’s integrated disability management product.

Sanchez is a frequent presenter at national and regional industry events. She holds a bachelor’s degree in business administration and marketing from the University of South Florida.

DANIELLE LISENBEY
CHIEF OPERATING OFFICER, MEDICAL SERVICES

Danielle Lisenbey, Chief Operating Officer of Medical Services, is responsible for the daily operations of Broadspire’s Medical Bill Review, Utilization Management, Telephonic Case Management and Field Case Management teams. Her career with the organization began in 1991 as an operations supervisor for the Medical Bill Review unit. Lisenbey’s steady increase in responsibility in that area peaked in 2006 when she was named vice president of medical bill review operations. Her success with MBR prompted the promotion to her current position one year later.

Lisenbey holds a bachelor’s degree in industrial engineering and technology from Western Illinois University. She is a member of The Society of Manufacturing Engineers and The National Association of Women Executives.

DONALD R. GRAY
SENIOR VICE PRESIDENT - CLAIMS

Donald R. Gray is senior vice president of claims for Broadspire. Gray is responsible for the national field claims, medical bill processing and risk technical center operations of all Broadspire branches.

Gray earned a bachelor’s degree in business administration from the University of Texas, Permian Basin, located in Odessa, Texas. He also holds an industry designation of Senior Claim Law Associate (SCLA).

Gray has more than 25 years of experience in the insurance industry. Most recently, he was regional manager of the southwest region for a third-party administrator.

JACOB LAZAROVIC, MD
CHIEF MEDICAL OFFICER

Dr. Jacob Lazarovic directs the Medical Department at Broadspire. The department produces clinical guidelines and criteria that support sound medical claim and case management practices; participates in analysis, reporting and benchmarking of outcomes and quality improvement initiatives; develops educational and training programs that update the clinical knowledge and skills of claim professionals and nurses; provides expertise that enhances the medical bill review process; and operates a comprehensive and unique in-house physician review (peer review) service.

Dr. Lazarovic held several senior medical management positions at companies including HealthAmerica, Blue Cross/Blue Shield of Florida and Vivra Specialty Partners before joining Broadspire seven years ago. His responsibilities have encompassed network development and contracting, utilization and quality management, reimbursement programs and managed care oversight. Dr. Lazarovic has published extensively, including a recent chapter in the Handbook of Complex Occupational Disability Claims.

A board-certified family physician, Dr. Lazarovic attended medical school and completed residency training at McGill University in Montreal, Canada, and practiced family and emergency medicine before entering into full-time medical management.

MARK STERGIO
CHIEF INFORMATION OFFICER

Mark J. Stergio, chief information officer, is responsible for overseeing Broadspire’s systems, application development and IT strategic initiatives. Stergio joined Broadspire in 2007 with a strong insurance industry background that includes nearly 25 years in various positions with The Hartford. His diverse background includes leading initiatives in billing, claims, underwriting and RMIS system development. Stergio’s expertise in multiple IT initiatives, which includes designing and developing a new claims system, strengthens Broadspire’s commitment to ultimately providing clients with the most effective systems in the industry.

Brenda Rarick
RSG Managing Director

As senior vice president, managing director of Risk Sciences Group, Brenda Rarick is responsible for a continued, long-term risk management information system (RMIS) strategy. Her focus is on innovative technology, effective analytics and easy-to-use applications that help clients control their overall cost of risk.

Rarick has 20 years of experience and has led a number of revenue-increasing initiatives, including implementation of new systems and process reengineering, and was primarily responsible for overseeing high-profile projects throughout the company to ensure all are completed within time and budgetary restraints.

Before joining Broadspire, Rarick spent five years in the banking industry in various supervisory and officer-level positions with financial institutions in Michigan and Illinois. She has a bachelor’s degree in business administration and corporate finance from Western Michigan University.

Contact:
Stephanie Zercher
404-300-1908
stephanie_zercher@us.crawco.com